Better understand your customers with text mining

With text mining you can develop intelligence about your customers by analyzing text data.

The communication of customers increasingly occurs on digital channels and it provides large amounts of text data with customer feedback. Here Analytics@Work and Marble Research bundle their forces. As a result, a lot of knowledge and experience in the application of text mining.

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Our offer :

  • Communication & product feedback scan
  • Service feedback scan
  • Retention feedback scan

Communication & product feedback scan

Improve the communication and product development based on customer feedback.

• More focussed communication in marketing campaigns
• Bring your services to the next level
• Improve the development of your products and services

Service feedback scan

Improve the services and image of your organization. Make use of customer conversations with helpdesk and support ticketing.

  • Improved routing of customer inquiries within your organization
  • Directly provide the right solution to customers
  • Faster handling of customer inquiries

Retention feedback scan

Improve the retention of your customers.

Use the logging of customer calls in making probability models for customer retention.

  • More clues for service calls and service mailings
  • Sharper selections for a pro-active approach to customers with a high probability of customer churn (termination)

If you are interested and want to know more, please contact us.

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