SPSS Statistics workshops & training
Learn everything about descriptive statistics, test statistics and multi-variate statistics related to your own business questions and data sets.
SPSS Datamining workshops & training
Learn how to use predictive modeling, clustering en market basket analyses related to your own business questions and data sets.
SPSS Textmining workshops & training
Learn how to use textmining related to your own business questions and data sets. For example to improve communication, productdevelopment, service and retention based on customer feedback.
Important features of our workshops are:
- Application-oriented. The analyses taught are based on successful Marketing Intelligence analyses in practice.
- Result-oriented. An analysis plan will be made based on the current bussiness challenges of the organization. The students will practice with their own datasets and the training will be given in time breakes. Students will receive homework in order to take the learned techniques into practice. In subsequent sessions time will be reserved (question hours) to give advice to data analysts on what they encounter in practise
- Focus on overview and insight. The focus is on getting perspective in the range of analysis techniques and applications. A good conceptual understanding of the analysis techniques will be taught rather than being able to reproduce algorithms into deep detail.
- Focus on knowledge transfer. Much attention is given to understand the analysis results and to be able to present it clearly. Taught by experienced trainers. Knowledge is one thing, but to transfer knowledge is another matter. We help students to understand complexities and to present it in its simplicity.