Training approach
Our workshops are divided into blocks. During an intake the relevant topics are selected and compiled into workshops.
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In the SPSS workshops on database analysis “Customer Intelligence” is central. Some example workshop blocks are:
- Customer segmentation and customer value calculation
- Campaign evaluations and development of predictive models for acquisition, cross-sell and retention
- Presenting analysis insights
In the SPSS workshops on questionnaire analysis “listening to the customer/ market” is central. Example blocks are:
- Problem analysis, questionnaire design and analysis design
- Applications of basic analysis techniques in customer & market research
- Customer segmentation and market segmentation
- Application of advanced analysis techniques in customer & market research