Analytical support – introduction
Organizations continually want to improve, but are too busy with everyday’s practice. Furthermore, often lack the capacity and expertise to perform the analyses themselves. They keep doing things like they always have done.
Analytics@Work is a analytical support & training centre and provides analytical insights, which you can use to improve the performance of your organization. Analytics stands for analysis, analysis tooling and applications.
Do you recognize these situations?
- A small group of customers generate most of your sales
- Customers are showered with offers, but the return on investment is weak
- Too little commercial use is being made of incoming customer contacts
- Customers churn and you have too little control over it
- The market is constantly changing and so are your customers. You don’t have a sufficient picture of how the market and your customers will behave after 3 years.
How well do you know your customers? And what is the return on your marketing efforts? How well are you prepared for the future?